ZATECKY

Zatecky — Taste of Summer, Craft of Tradition

ZATECKY

This campaign was created to capture the refreshing character of Zatecky beer on warm summer days, bringing viewers straight into the fields where its distinct taste begins.

By placing the story among lush hop fields, the visuals highlight both the authenticity of the ingredients and the craftsmanship that defines the brand. The atmosphere centers around the joy of being together, shared moments, and the simple pleasure of enjoying a cold beer in good company.

The face of the campaign is acclaimed Polish actor Marcin Dorociński, whose presence brings depth, credibility, and an instantly recognizable character to the narrative.

Credits

Client: Zatecky

Campaign Face: Marcin Dorociński

Photography: Mateusz Nasternak

Production: BusyBee

Art Direction: Marjusz Zaniewski/ Brainbox

Retouch: Joanna Sitarek

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